Lawrence Somerset Limited
 
 
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We are one of the leading specialist providers of qualitative research in the UK.

Our success has been based on responding to the needs of our clients, so we:

  • Use extensive industry knowledge and psychological insight to place research in context.
  • Give actionable recommendations and conclusions rather than findings.
  • Work with you to understand the practical implications for your business.

We carry out many forms of customised work:

  • Consumer and business research for new proposition or service development, buying triggers, sales/advisory processes, brand repositioning etc.
  • Competitor research and intelligence gathering, into products and strategies.
  • Internal work with managers and customer-facing staff to understand the drivers of behavioural change or variations in performance.
  • Strategic mentoring of senior teams, with accompanying small-scale external research.

All qualitative work can be carried out in-house, including:

  • Depth interviews.
  • Focus groups.
  • On-line research.

We are experienced in researching all types of interviewee:

  • Retail customers and prospects - Mass/Affluent/HNW/UHNW.
  • Intermediaries, brokers, professional introducers, advisers.
  • SME proprietors, corporate executives including directors, 

treasurers, FDs and HR Directors

  • Systems, applications and professional services suppliers.
  • All levels of internal staff.

Where necessary we are able to specify, manage and analyse quantitative research using an associated field force.

 

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