We are one of the leading specialist providers of qualitative research in the UK.

Our success has been based on responding to the needs of our clients, so we:

• Use extensive industry knowledge and psychological insight to place research in context.
• Give actionable recommendations and conclusions rather than findings.
• Work with you to understand the practical implications for your business.

We carry out many forms of customised work:

• Consumer and business research for new proposition or service development, buying triggers, sales/advisory processes, brand repositioning etc.
• Competitor research and intelligence gathering, into products and strategies.
• Internal work with managers and customer-facing staff to understand the drivers of behavioural change or variations in performance.
• Strategic mentoring of senior teams, with accompanying small-scale external research.

All qualitative work can be carried out in-house, including:

• Depth interviews.
• Focus groups.
• On-line research.

We are experienced in researching all types of interviewee:

• Retail customers and prospects - Mass/Affluent/HNW/UHNW.
• Intermediaries, brokers, professional introducers, advisers.
• SME proprietors, corporate executives including directors, treasurers, FDs, HR directors.
• Systems, applications and professional services suppliers.
• All levels of internal staff.

Where necessary we are able to specify, manage and analyse quantitative research using an associated field force.