Lawrence Somerset has been involved in some exciting work in the past year….

• Creation of niche-based strategies for client aquisition and development for a major private bank
• Creation of a new direct remote strategy for a major international financial services group wishing to build a significant direct business in the UK and establish a new household name brand
• A privately funded start-up in the newly emerging medical tourism market to offer low cost PMI to a large potential market unable to afford traditional products, now in the process of raising additional finance

• A new insurance proposition using Europe-wide telematics to develop new value-added services in retail and fleet markets in an otherwise rapidly commoditising market, due to be launched this year

• Training and development for a new innovation team needing to develop its own approach in order to build credibility internally and to improve its performance in identifying significant innovation opportunities rather than incremental developments

• New proposition development with a wealth manager specialising in the pre- and post- retired markets to extend its relationships with existing customers through several service line extensions, some of which are now in place

• Working with an investment manager to help ‘fix’ a product launched last year which had stalled and was not being taken up by intermediaries who did not understand how to use the product.

• Internal research with a major bank in a B2B market to understand why relationship managers are reaching the limit to what they can do to improve customer satisfaction, and why they need a new ‘proposition’ from the company itself.  Core to the problem is that the RMs are a large part of the proposition and need to be committed to, and supported in their roleThis has now developed into a major change programme

• New proposition development in the ‘green’ market building on insight into how customers make associations between their own behaviors and financial services products, likely to be used to re-launch their ‘direct’ proposition